One Evening Panel, 6 video assets
A financial services communications firm hosted a thought leadership panel on charitable giving and needed the conversation turned into a content library — for their newsletter, social channels, and four panelists' personal LinkedIn profiles.
Service
video
Industry
B2B Marketing
Use Case
thought leadership
The Challenge
The Ricciardi Group was hosting a thought leadership panel on charitable giving — a nuanced topic in wealth management — and needed the conversation captured and turned into content before the momentum faded.
The content had to work across multiple channels and formats: a long-form highlight reel for their Brain Candy newsletter, short-form clips for social media, and individual spotlight cutdowns for each of the four panelists to share on their own LinkedIn profiles.
The challenge was translating a live, unscripted discussion into polished, brand-appropriate video — without losing the authenticity that makes panel content worth watching in the first place.
Event Recap
Gina's Interview
Pre-Event Planning
Before the event, I worked with The Ricciardi Group's content team to align on the narrative they wanted to tell — not just a recap, but a specific story about their clients' relationship with charitable giving.We mapped out the key themes to pull from the discussion, the guerrilla interview questions for attendees, which panelists needed their own spotlight cuts, and how each deliverable would be used after the event.Going in with a clear editorial plan meant the editing process had direction from the first cut — and nothing important was left on the floor.
Capturing the Event
A single evening panel. While The Ricciardi Group's team worked the room, I focused on capturing clean footage of all four panelists, gathering candid B-roll between speakers, and running guerrilla-style Q&A with attendees to add texture to the final edit.The goal was to come away with enough varied raw material to build multiple distinct deliverables — without disrupting the flow of the event or the quality of the conversation.
Quick turnaround was a priority.
Panelist cutdowns were delivered within days of the event so each speaker could post on LinkedIn while the conversation was still relevant.
The highlight reel was featured in The Ricciardi Group's Brain Candy newsletter — turning one evening into a content asset that reached their full subscriber base and continued driving engagement for weeks.
One evening panel turned into:
A long-form highlight reel, featured in Brain Candy newsletter and on LinkedIn
A short-form highlight reel that captured the energy in the room and was highlighted on LinkedIn
Four individual panelist cutdowns for LinkedIn personal branding
Short-form social clips for The Ricciardi Group's channels
All video assets delivered and approved within weeks of the event
Kathleen's Interview
Hannah's Interview
let's work together
hosting a panel or conference?
I help thought leadership-driven companies turn their events and panels into polished video content — for newsletters, social media, and personal branding. If you have something coming up, let's talk about what's possible.